So you've started a social media marketing program. You're posting on Twitter, Facebook and other platforms (maybe even SlideShare) and are interacting with the followers you've gained...But you're still not sure that social media is really worth the investment? Wondering if it will noticeably impact your leads and sales? Should you really be adding it to your company's Marketing Machine? 
First of all, sites such as Facebook and Twitter engage hundreds of millions of users on a daily basis. Now how's that for a conversation? The radical growth of these sites clearly suggests one thing: people have a desire to connect with each other over common interests. There's no reason why your company shouldn't take part in this daily communication with its Reality Marketing efforts!
Here are three reasons why social media is crucial to marketing success today:
Social media strengthens your brand. Chances are, whether you know it or not, there are conversations happening online about your company. Most, if not all, of those conversations are happening on social media. If you're not part of the conversation surrounding your business, you're missing out on an opportunity to influence how people perceive your comany and its products or services. These days, people aren't exactly anxious to be sold to or buy products from an impersonal corporation. Therefore, if you make the effort to communicate with customers directly and provide them with true value, you'll build their trust and improve their perception of your brand.
Social media generates more contacts. People are much more likely to engage with content than with traditional advertising or sales pitches. Used properly, social media is a content-sharing machine. If you effectively target your prospects with helpful, informative content using social media, then you will not only attract more contacts, you'll build a sense of community around your company. When the members of that community are ready to make a purchase decision, they'll naturally turn to the company that they already know, like and trust.
Social media increases sales. Many traditional marketers may doubt social media because it’s harder to see how it directly results in quantifiable sales. However, the days when you could successfully interact with your customers through a single channel are long gone. In today's marketplace, it’s about making every interaction (no matter how small) a positive one. By working to cultivate such interactions through social media, you’ll keep your prospects engaged and ultimately turn them into loyal customers. Also, by putting your business in front of prospects in the form of relevant, informative content, you position your company as a thought leader, which will have an undeniable draw to potential customers.
If you’re still having trouble understanding why using social media is a necessity in today’s marketing environment, why not try out some specific tools to measure the traffic that each individual platform is generating? For instance, you could engage no/low-risk offers specific to your social media efforts, such as specific offer pages promoted only through social media marketing. This will allow you to track the traffic each platform generates and help you make connections between your social media efforts and sales.
Properly leveraged, social media is a valuable marketing tool for every business. Not only that, it’s the easiest way to share content with your prospects and, ultimately, convert them into loyal customers. And the best part? Forget huge, expensive billboards that today’s consumer selectively tunes out…social media networks are free. All it takes is a little time, effort and strategy on your part to generate a huge return on your marketing investment.
Start today - It's clear why you should add social media to your Marketing Machine. Make sure that you have Facebook, Twitter, Linkedin and Pinterest accounts set up for your business. Post interesting content on these pages that will engage customers, and actively link to them in your email, blog and website. Finally, make sure you are tracking the performance of those pages and evaluating the results monthly.
Social Media -- It's one of the hottest digital marketing buzz words in the world today.
If you haven't figured out how to use it in your personal life yet, adapting it into lead generation efforts for your business can be particularly daunting. Back in February, we gave you 5 Reasons to Leap Into Social Media This Year. However, with all the varied platforms available -- Facebook, Twitter, Pinterest, Youtube and more -- it's hard to know which combination to use for your company.
Since social media is clearly here to stay, today we'll be discussing the new guy on the block, SlideShare, and why adding it to your current social media portfolio helps generate even more social media leads for your business. If you haven't heard yet, SlideShare was recently acquired by Linkedin for no less than $119 million so, yeah, it's kind of a big deal.
To give you some background, SlideShare is a website platform that allows you to upload presentations, documents, PDFs, and more -- all available for users to share, comment on and download. As of right now, SlideShare has over 9 million uploads and over 29 million monthly visitors, making it the Internet's largest database of presentations, PDFs, and videos. With that information alone, it's pretty clear why you and your company should take advantage of this great social media offerings to interact with customers and build awareness around your business. In addition, SlideShare provides a host of other opportunties to help your business. Here are a few of the functionality highlights:
SlideShare is an SEO Optimizer: Similar to how YouTube videos often make page one on Google searches, SlideShare's results -- such as their keyword-word optimized presentations -- often come up at the top of search engine results pages (SERPs).
SlideShare is a Lead Generator: Not only does Slideshare allow you to share content on other social media platforms, ultimately allowing you to reach more users, its premium account users can specifically track views and downloads to know exactly who downloaded files.
SlideShare is a Social Media Integrator: You can easily align Slideshare with your other social media tools by putting its share button on your company's website, as well as sharing recent uploads on other networks such as Twitter and Facebook. In addition, LinkedIn's acquisition of SlideShare allows for a unique integration of the two networks, making LinkedIn a special distribution channel for SlideShare content, not only through a company's page, but through the each and every employee with a Linkedin profile as well.
SlideShare Offers A Competitive Edge: Chances are, most of your competition hasn't even begun to consider the benefits of this new social media tool. By getting to know SlideShare now, you'll put your company ahead of the pack in the lead generation game. In addition, thanks to SlideShare's vast database, you can check out how other companies in your industry all around the world are using SlideShare's features and posting content.
If you’re still not sold on SlideShare’s benefits and how they contribute to your company’s marketing efforts, we would suggest testing out the site and getting a feel for it as a database for your company’s information. You can upload files and set them to be shared publicly or as only visible to the account user. Not only that, SlideShare is the easy solution for your company's presenters and public speakers: why worry about keeping track of your USB plug-in when SlideShare uploads are readily accessible anywhere and everywhere with the click of a mouse? Do your marketing efforts a favor and give SlideShare a try today!
Start Today – Create a SlideShare account, check out the site’s features and then begin assembling company presentations, PDFs and documents to post. Don’t forget to integrate it with your company’s LinkedIn page for even more sharing potential! Additional website traffic and awareness of your company is a great thing and SlideShare’s extensive community of millions is just what you need to get your content seen and heard.
Please don’t have your sales people calling over and over again asking your poor prospects if they are ready to buy. How do you feel when people call you asking this ridiculous question? What about when they ask if they can come out and see you? Why? If you want to buy something, you will let them know, right?
People don’t want to be sold to. They want to be educated and advised...they want to be helped. They want to make a safe purchase decision with a trusted provider. If you can’t call them and you can’t ask to come and see them, then what should your sales people do? Your sales people should be helping people come to the personalized purchase decision that's right for each individual. To do that, they need marketing support in the form of lead nurturing.
Here are six ways lead nurturing works when you are trying to educate and not sell.
1. It’s automated. Lead nurturing happens behind the scenes. Your sales people don’t always do what they are supposed to do, when they are supposed to do it, exactly the way you want them to do it. By writing these educational, content-oriented emails in advance, they can be sent out automatically one day, three days, 10 days, or even 20 days after a trigger event. With lead nurturing, you decide the timing, you write the message and it looks like a personalized email from each individual sales person.
2. It’s on message. Since you write your lead nurturing emails in advance, you know exactly what they will say and how they will say it. You know what links they contain and you know those links are taking prospects back to key pages on your website, giving them the educational info they need to choose your business.
3. It’s trackable. Now you know exactly which prospects got what message and when. You get a report showing who received your email, when they got it, whether they opened it, and if they clicked on any links or even opted out of the campaign.
4. It matches buyer behavior. This is critical. Lead nurturing campaigns are not sales emails. They are designed to help your prospects make a good decision and feel safe selecting your company. They differentiate your company from the competition and give your prospects good reason to continue thinking about your business.
5. It’s scalable. Whether you have two sales people or 200, with lead nurturing every single prospect gets the same personalized message at the same time, regardless of the sales rep, enabling you to extend the reach of your marketing and keep your sales pipeline full.
6. It gets results. Statistics taken from research done by Marketo, Forrester, CSO Insights and others show that companies using lead nurturing generate 50% more sales-ready leads at a 33% lower cost-per-lead. They reduce the percent of marketing generated leads that are ignored by sales from as high as 80% to as low as 25%. They raise win rates on marketing-generated leads 7 percentage points and reduce “no decisions” by 6 percentage points. Finally, they result in 9% more sales representatives making quota and a 10% shorter ramp up time for new reps.
Start Today – Look at your sales process. Where would lead nurturing fit in? Find a single point in the process. It could be after the initial qualification call. It might be after a prospect fills out a form on your website. Pick one point and build the campaign. How many emails do you need? What is the time frame? We usually suggest one, three and seven days. But this sequence is up to you. Make sure your emails are NOT salesy…but educational, with links back to your website and more educational content. Remember: you are helping them, not selling them. Keep track of progress and make tweaks weekly.
Square 2 Marketing – Leading the Marketing and Sales Revolution!
Email marketing might be the most overused marketing tactic in the bag, but that doesn't mean it's time to turn your back on this powerful tool. The challenge is to use it right. What most people don’t know about email marketing is that it’s a lead nurturing device, NOT a lead generating device. With that in mind, here is how you should be thinking about your email marketing campaign tactics:
First, the people on your email marketing campaign ALREADY KNOW YOU -- that’s how they got on your list -- so there's no need to drive them back to your website home page. Instead, nurture them with educational content, sending them to dedicated landing pages that create strong emotional connections and ensure that your company is the most trusted choice in your field.
This is done by first creating a strong email marketing strategy that includes topic creation and cross-promotion of a variety of low-risk offers like webinars, demos or assessments. Whatever you do, don’t send emails that sell. All this does is make you look like everyone else and teaches your precious prospects to start ignoring your future emails.
The people you are emailing aren’t going to buy from you until their pain becomes acute and they feel safe choosing your solution. Email marketing is the best way to stay in front of them until this scenario presents itself because email marketing is delivered one-to-one and for about one penny per email. So, instead of taking a repetitive, big-budget mass advertising approach until their pain becomes acute, you are now talking to them on-to-one and paying a more appropriate cost to do so.
Finally, the reason most people resort to discount selling emails or product specific emails is because they don’t have the content to produce an educational email series. Sorry to sound like a broken record but, during the planning phase of your marketing strategy, make sure you have the right content to engage your target market. Then deliver that content through your email marketing campaign.
Start Today - If you're not emailing your list monthly, start immediately. If you ARE emailing to your list regularly, take a look at the performance of your program. You should be expecting a 20% click-through rate and at least a 3% open rate. If you aren't achieving that level of performance, try using more creative subject lines and more compelling content with links back to dedicated landing pages. Last, if you are emailing out promotional emails or discount oriented sales emails, stop. Go the educational content route for a few months and see if your program performance increases. I bet you a beer (a root beer) that it will improve dramatically.
To see some examples of educational email marketing, click on the link. To get help with your email marketing, drop us a line. We are always happy to discuss your email marketing campaigns and make some recommendations.
Square 2 Marketing - Leading the Marketing and Sales Revolution!
The books are in! Today we took delivery of our new book Fire Your Sales Team Today! This inflammatory title has already been making the rounds in the press and generating interest from a number of high profile magazines, radio shows and TV outlets.
Beyond its memorable title, this new book offers three big ideas:
- Buyer behavior has changed.
- Your business needs a new sales approach to match that change. It's called the Guided Sales Process.
- Your marketing and sales efforts have to be realigned into what we call a Revenue Department.
In this new book we continue to apply the concepts from our first book, Reality Marketing Revolution, and extend our thinking beyond marketing into sales.
Think about your own buyer behavior. Do you drive from store to store, talking to sales clerks, looking for the best product? Do you enjoy getting interrupted at your desk with an unsolicited cold call? Do you read direct mail or watch TV commercials? No, of course not. Why would your prospects behave any differently? One in three new product searches begins on the internet. Your buyers don’t want to be sold, they want to be educated. The companies who do this well will get customers for life.
Your sales activities and processes have to support and respond to this new buyer behavior. Buyers want help making good purchase decisions. Your sales people need to become Guides, working a Guided Sales Process to help people make the right purchase decision. They need to ask your prospects all the questions necessary to customize the right solution and provide any education the prospect requires to make a strong decision. This helps prospects feel safe, triggering the “buy button” and, as a result, growing your business.
Marketing has to support this new process too. The marketing people need to create educational content and get it into the hands of your target market via the blogs, emails and websites your prospects are visiting right now. Then your marketing people need to make sure that, when those prospects visit your website, they convert and identify themselves to you so you can nurture them and talk with them one-to-one until they are ready to buy. This is the new Revenue Department.
It’s time to realign your marketing and sales efforts to the new buyer behavior.
Over the next few weeks we are planning a series of social media and email communications culminating with a book launch party on June 14th in Philadelphia. If you would like to join us, and our sponsors Drucker & Scacceti and Offit Kurman, you can simply click here to register.
The books should be ready for shipping by Amazon on or around June 1. If you can’t wait, feel free to order the e-version of Fire Your Sales Team Today for Kindle or pre-order by clicking here. Otherwise, we are going to do a push to get this new book ranked number 1 on Amazon in early June, so stay tuned.
Square 2 Marketing – Leading the Marketing and Sales Revolution!
If you've been following along and implementing a few of the marketing strategy suggestions from our blog, then your business should be seeing some results by now. If not, we should talk.
Either way, here are three additional inbound marketing tactics that should turbo charge your results.
Guest Blogging – This often overlooked tactic is relatively easy to implement and highly effective at driving new visitors to your website. When you create your sourcing strategy as part of your marketing planning process, make sure you include blogs that your target market is already reading and subscribing to. These are easy to find. Simply type “guest blogging [+ your industry or niche]” into Google. Hit enter and go crazy. Another great directory for blogs is Technorati. They have millions of blogs organized by industry and niche.
Reach out to the editors of these blogs and let them know you have educational content that will enhance their subscribers' experience. More than likely that will get you a guest post or at least a chance to submit a post. Assuming you do a nice job, that should result in the opportunity to post on a regular basis. Make sure your post has links back to a dedicated landing page on your site for readers to visit and download additional content. Remember: you need to get those new visitors to identify themselves to you. You do this with content.
Content Marketing – Speaking of content, while guest blogging is one of the easier inbound marketing tactics, content creation is one of the hardest. Why? You have to know what to create and this takes some solid marketing strategy and planning. Who are you trying to attract? What issues or challenges do they have? How can you help them with content? What formats do they want their content in? You have to answer these questions first. Then you have to create the content.
This typically means an initial draft of the copy is created, then revised. Once the words are approved, the piece is designed to make it look professional and easy to read. Images are added and a dedicated landing page is created to provide readers with additional information and a contact/conversion opportunity. Content doesn’t have to be written. It can be a slide show or presentation, infographic, video (more on that later), a webinar or a podcast. Regardless of the format, you need to create content regularly. You should be thinking about creating new educational content monthly at a minimum.
Video Marketing – We talk about video a lot. That’s because video is one of the most powerful tools we as marketers have in our tool kit. Videos tell stories in an engaging way. People love to watch them, they are sharable, they help in search and, done well, they drive leads too. Make sure your video content is directly related to what your buyers want to learn about. Make sure your scripts, tags and descriptions are filled with your keywords. Post your videos to your site, YouTube and other video sharing sites like Vimeo.
Start Today – Take action today. On the guest blogging tactic do some research and find a few relevant blogs. Reach out to those sources and make the initial introduction. Once they engage, try one or two posts and watch the results tick up. Content and video might take a little longer, but start thinking about what you want to write, record or create in these important marketing areas.
Square 2 Marketing – Leading the Reality Marketing Revolution!
If it sounds too good to be true, then it probably is too good to be true, right? Usually we wouldn't argue with those wise words, but there really IS a way to get page one rankings on Google without paying a single penny for pay-per-click...
And we're giving it away for free! Here you go:
First, identify the keywords you want your business to be ranked under. Try to be realistic here. If you are an IT consulting company, don’t expect to be ranked for "cloud computing" or "Microsoft" without a lot of time and investment, but if you want to be ranked for "business IT consulting services, Montgomery County PA"…no problem. Selecting long phrase keywords or using geo-targeting makes your efforts more effective and less costly.
When you select your keywords, try not to pick those that YOU think people are searching for. This is a common mistake. Our clients are always surprised when we show them what people are actually searching for…it’s never what they think. When you create your marketing strategy, do a little research and find terms people are actually using in their searches.
Next, select one or two key words or phrases and write a short script (one to two minutes at the most) for a video. You can shoot the video yourself with a flip cam, smart phone or video camera. Practice the script a few times and then shoot the video. Make sure the sound is good. You might want to consider investing in an inexpensive external microphone for your camera. Good sound goes a long way. Make sure your keywords are used prominently in the video script audio.
Next, shoot the video a few times and select the one that you like the best. If you don’t have one already, create a YouTube Channel and put the video on YouTube. Put it on Vimeo, Phanfare and MetaCafe too. Post it to Facebook and put a link on your website to the video on YouTube.
Make sure to include your keywords in the tags and make sure the description has your keywords in it as well. You can add your phone number to the description too. This has resulted in a number of our clients getting direct phone calls as a result of their videos, so give that a try.
Finally, since we have to be able to track your effort, you are going to need to create a dedicated landing page on your website. This page is the place you will direct all the traffic that your video generates. Don't send them to the home page. Make sure your link is prominent on the video. Say it AND show it. You can also put the link in your description too, in case you aren’t able to get it into the actual video.
This is important. Pay-per-click and traditional search engine optimization might get you on the first page of Google, but that’s not going to pay the bills. It’s not enough to just have a page one ranking or a video...you want leads! So make sure you close out your video with some additional educational content that viewers can access on your website (landing page) in exchange for their email address. This might be a free report, white paper, tip guide, comparison chart, Infographic or webinar. But you need this to convert visitors into leads, so don't skip this step.
Start Today – You have everything you need to get on the first page of Google. Some of our clients have been able to do this in as little as 24 to 48 hours. This depends on the competitiveness of the keywords and the volume of searches. But if you follow these steps, you will improve your rankings, click throughs and leads. Go ahead and get started!
Square 2 Marketing – Leading the Reality Marketing Revolution!
Super Heroes are great because they fly in and save the day. There are some marketing tactics that you can use to save your marketing. While they might not save the world in two hours like the movies, they will outperform other more traditional options.
The Video – When it comes to brute force and performance, there's no match for video. If you're looking to bulk up on page 1 search rankings in 48 hours and increase social media sharing, video smashes old school marketing tactics and delivers real results, real fast.
Captain Landing Page – He doesn't have any special powers, just strength, agility and leadership. Adding landing pages to your website gives your visitors a more personalized experience and that means a higher conversion rate that turns lurkers into leads. It doesn’t take any special powers or tricks, just a commitment to creating, tracking and optimizing new pages for your site.
Blog – A God in the world of marketing, the blog brings so much to the fight you can’t avoid it anymore. It shows your thought leadership, creates page after page of content for your website, helps you get ranked (Google loves blogs) and keeps your name in front of prospects every single day. Drop the hammer and start your blog today!
The Source – With the pinpoint accuracy of an arrow, sourcing content out to blogs, email newsletters and websites places your content in front of key prospects. One strategically placed guest blog post drives traffic to your website and converts it into leads with targeted precision.
Content Man – Not only is he strong, he's a genius too. Creating content does the heavy lifting required to get your prospects to trust you. As you educate them, they feel safe. When they feel safe, they buy. Create the content, put it on your website, source it to other places your prospects are visiting and watch your leads flow in.
Analytics – Often overlooked, she is able to see what others don’t. Analytics give you the insight you need to make adjustments to your marketing every single day. Which pages are converting? Which content is driving traffic? Which sources are the most successful? Analytics help your program improve week over week, month over month. Without them you are flying blind with no way to know if your marketing investment is paying off.
Each of these super heroes is powerful on his or her own but, to save the world (and your business) they need to work together. Alone, even the strongest marketing tactic can be defeated. Together, they'll team up to provide you with the traction you need to create a significant uptick in inbound leads for your business.
Start Today – You won’t be able to get all of these marketing tactics started today. But you can start working on one or two. Make a video, start a blog or identify a few pieces of content that your prospects need to make a good decision. Work towards getting all six of these in place at the same time and soon you will see the positive impact on your overall marketing effort. If you want to fast-track the success of your marketing program, find a company capable of working on all of these areas simultaneously to significantly upgrade your lead flow.
Square 2 Marketing – Leading the Reality Marketing Revolution!
This second installment in our two-part series on digital marketing focuses on the two hottest trends in online advertising video and personalization. For a recap of the topics already covered, click here to read yesterday's post.
Video: it’s emotional.
2012 is likely to be a banner year for video. Infinitely more emotional than text, video is a rich medium that fits perfectly within an ever more social web. 85% of Americans watch videos online, and they watch a lot of them too -- over 1.3 billion (yes, billion) videos a day.
Studies show far higher levels of engagement and customer conversion among brands that use video on their websites. The giant of the pack, YouTube, with its new organization and improved functionality, makes content creation and sharing easier -- effectively solidifying its role among social sharing platforms.
Innovative firms such as Boston’s Vsnap, whose technology allows users to create and send short video messages is tapping into the democratization of content creation and the desire for more dynamic sharing. Expect online video advertising to grow significantly in the coming year as it is a far less crowded space than television.
But why is online video so hot? Take a look at this video from a blog post last week. Video makes you feel. Strong video provides the emotional connection human beings need to be moved to action or to create that connection you need to solidify you as their vendor of choice. Video tells stories. As humans, we are hard-wired to remember, share and personally relate to stories. That’s why so many videos are shared every single day.
We want it our way: personalized.
While, in theory, the internet allows marketers to talk to the masses, few companies know how to tailor an individual message to an individual visitor. Expect that to change in 2012. Data shows that brands with a personalized web and social media presence enjoy far greater engagement and brand buzz.
One way companies are enhancing the individual’s web experience is through personas. Websites that allow visitors to create unique profiles that deliver relevant content and a personalized experience are going to keep visitors longer and experience extremely high conversion rates. This will optimize spend on marketing and improve overall performance across the entire marketing program.
What’s the common link between all the changes in digital marketing?
They all involve tools and technologies that enhance engagement and improve interaction. In fact, 2012 may be the year when “social marketing” simply becomes “marketing.” After all, aren’t businesses operating in society "social" by definition?
Start Today – Take a look at your marketing. Is it utilizing all the tools now available? These new tools improve performance and ROI. Most importantly, they better connect your target prospects with your business, giving you a better chance than your competition to get the business, drive revenue and grow your company. If you want to see how these tools might benefit your business, click on the Let's Talk About Your Marketing Button below.
Square 2 Marketing – Leading the Reality Marketing Revolution!
This is the first post in a two-part series on the secrets of digital marketing.
Digital marketing is undergoing some profound changes that will offer progressive marketers a number of significant advantages.
Content is King in the Realm of SEO
Google’s recent (and arguably overdue) change to its search algorithm and site ranking methodology was the game-changer of 2011. Google is now giving higher search engine results page (SERP) rankings to companies with fresher, more timely content.
What does that mean for your business? It means you need a blog. New content every day (or at least a few times a week) is what the folks at Google are looking for. They are also giving companies higher SERP rankings for content that is socially accepted. In other words: sharing content on Twitter and other social sites is going to help you rise in the rankings. Providing authentic, timely and relevant content on your website is more important than ever before. If you can’t deliver this content, find someone who can do it for you.
Some of Your Prospects Might Actually be Celebrities
Companies like Klout now assign “influence” scores to web users, offering marketers insight into who might be most likely to talk about your brand. Powerful platforms by firms like Youcast allow marketers to identify the top influencers specific to your audience. Expect companies in 2012 to focus their marketing efforts on those customers most likely to be influencers or brand ambassadors. You need to change your marketing approach to provide educational, engaging and compelling content that influences these “celebrities” to drive a multitude of marketing metrics for you. Make sure you know who they are, where they hang out (blogs, websites, email lists, etc.) and how to get them on your side.
Going Mobile
In 2011, for the first time in the history of computing, tablet sales surpassed desktop sales. Yet many companies continue to channel most of their investment into their web presence. There are a number of steps that will help you take full advantage of this changing online landscape. First, make sure your website is mobile ready. That means you need to make sure your entire site (including videos, forms and content) works well on mobile devices.
Even more significant is the ability to get content out via smart phones as opposed to a traditional website experience. Whether your prospects are in a store, at a trade show or even at home in their pajamas, they are all looking for help making a purchase decision. If you have the right mobile-ready content, like a video link or QR code, you are much more likely to get your prospects to identify themselves.
One out of every two Americans is on Facebook
With the amount of time spent on social media now exceeding 23% and Facebook now accounting for 90% of that time, it has become clear to companies that social media in general (and Facebook in particular) is a serious platform for marketers. Yet advertising budgets everywhere are still disproportionately skewed to print and television, two places that consumers are spending less and less time.
Maybe even more important is that Facebook is replacing the verbal reference. Face it: most people start their purchase process by asking a friend or neighbor for a referral. That used to happen in person or over the phone. Now it happens on Facebook. If your business isn’t on Facebook, it's invisible. When your friend sends over a referral for your business and you don’t have a Facebook page, the trust that referral generated just became dust in the wind.
Stay tuned for tomorrow's post when we look at the power of video, personalization and how you should consider pulling these two forces together to drive leads for your business.
Square 2 Marketing - Leading the Reality Marketing Revolution!